Houston Texas Logo & Brochure
The Lonestar State. Intelligent Designs created to stick out among the rest
Digi Design Group, based in Ledyard, Connecticut, was recently tasked with creating a new logo and tri-fold brochure for Houston, Texas. The goal was to develop a brand identity that would accurately reflect the city’s rich history, culture, and diversity, while also highlighting its many attractions and benefits.
“We’re a big community, a big family here in Houston.”
Alex Bregman
Houston Astros
“I love Houston. Some of the best moments of my life took place there. This will always be home to me.”
Beyonce
Beyonce Knowles Carter
A City in need of a Logo and Tri-Fold Brochure
This project was created as a fictional training project by our group to allow our team to Brainstorm, Sketch, Design, & Conduct Research and deliver intelligent designs within the deadline given. The project given was that Houston needs to create a new Logo that exemplifies the city and to create a “Welcome to Houston” brochure to ensure visitors instantly recognize the new logo and are informed about all Houston has to offer.
The Process
The group began by conducting extensive research on Houston. They wanted to understand the city’s unique value proposition and what made it special. They also wanted to learn more about the city’s target audience and what they were looking for in a brand identity.
Once they had a good understanding of Houston, the Digi design group began to brainstorm logo concepts. They wanted to create a logo that was both visually appealing and meaningful. They also wanted to make sure that the logo would be versatile enough to work in a variety of different contexts.
Retrieved from Houston.org
The Challenge
Sketches, Colors, and Designs inspired to build up current.
The largest issue our team will encounter is being able to Manage their time properly to ensure this fictional band gets their designs in time to send off for production so their brochure is ready for distribution. The goal of this assignment is to allow our designers to sketch, illustrate, and graphically design a logo and create a tri-fold that speaks welcome to Houston.
The goal of this assignment was for our group to develop a cohesive new logo and tri-fold. This project will be given a 4 week deadline and the tri-fold must be given a visual mock-up for the city to see prior to approval.
Project Details
The first step in this project for our team after Research and Planning was to begin sketching our logo ideas. Our Designer sketched over 20 very different logo ideas and narrowed it down to the top four for the band to choose from.
The Process!
The Bayou City deserves a great new logo
Design Tools & Skills Utilized for Logo
How the Logo and Brochure Highlight Houston’s Skyline
After several rounds of brainstorming and revision, the group finally settled on a logo that they felt perfectly captured the essence of Houston. The logo and brochure both incorporate elements of Houston’s skyline. The logo’s “H” is designed to look like a stylized skyline, and the brochure features several photos of Houston’s iconic buildings. The skyline is an important part of Houston’s identity. The city is home to over 97 skyscrapers over 427 feet tall, and the tallest building in the city is the JPMorgan Chase Tower, which rises 1,002 feet high. Houston’s skyline is a symbol of the city’s growth and prosperity.
Final Logo
The Designers went through just three revisions to complete this logo and the final logo has been completed in a black and grayscale and a fully colorized version of The Converters Logo.
The Welcome to Houston Tri-Fold Brochure for a growing city!
A warm welcome into the Bayou City!
Digi design group’s new logo and tri-fold brochure for Houston do an excellent job of highlighting the city’s unique features. The logo and brochure are both visually appealing and informative. They both highlight Houston’s skyline, its status as a major center for business and innovation, and its diverse population.
Welcome to Houston Brochure
Interior of Tri-Fold (Information)
Our Approach to the Challenge
This project was a learning experience in that our group was able to design a band logo and their merchandise that was Intelligently designed to fit the needs of the band and their audience. This will allow for the City to begin a routine of updating their brochure quarterly to ensure new and current residents are informed of what Houston has to offer!
Benefits for The Converters
WELCOMING NEW Logo & Brochure!
Benefits for Digi Design Group
What we accomplished
How can YOU BENEFIT?
List of benefits from this project