The Converters – An ELECTRIFYING new band!
From recurring coffee shop band to music festival phenoms!!
“Making music that electrifies the crowd every night we play is our goal. It’s what the fan’s love about our music. It’s the energy.”
Johnny Converter
The Converters Lead Singer
A Band in need of an Electrifying Logo and Merch Designs
The Converters is a fictional band located out of Rhode Island that was created by our group. The Converters are a Rock band with a subtle blues tone to their music. They were inspired by Guns N’ Roses the band and have been avid fans for many years. The lead singer of the Converters, Johnny Converter started the band in 2022 and it began to take off shortly after he began playing at his local coffee shop.
Our Client
A project built to become Electrifying!
Our Creative Director approached us with a project to help some of the junior designers develop critical thinking and planning while designing their projects. The Converters is a fictional band that is in need of a fresh logo and some merchandize designs for their first upcoming Nation-wide tour. They asked for some initial sketches and a black and white/grayscale version Illustrated on the computer.
Electrifying Music
The Converters music is a fusion of Classic rock, blues, and their own unique sounds that has fans clamoring for new music. Their newest single, “Singed Inside” has become widely popular and has generated million’s of Music Video views each month.
The Challenge
Sketches, Colors, and Designs inspired to build up current.
The largest issue our team will encounter is being able to Manage their time properly to ensure this fictional band gets their designs in time to send off for production so their merchandise is ready for sales during their upcoming tour. The goal of this assignment is to allow our designers to sketch, illustrate, and graphically design a logo and listed merchandise and stay within budget.
The goal of this assignment was for our group to develop a cohesive new logo and brand merchandise for the upcoming tour for this band and to meet the deadlines and budget assigned. This project will be given a 4 week deadline and each product must have a visually appealing mockup for the band leader to visualize his merchandise in.
Project Details
Create an Electrifying Logo with Guns N’ Roses inspired designs.
Design band merchandise & Mockups.
Meet Deadlines & Budgets.
The first step in this project for our team after Research and Planning was to begin sketching our logo ideas. Our Designer sketched over 15 very different logo ideas and narrowed it down to the top three for the band to choose from.
The Process!
Making the Logo High Energy!
Design Tools & Skills Utilized for Logo
Research and Develop
Adobe Illustrator
Adobe Stock Licensed Mockups
Build a basic and Graphically Designed Wireframe to show brand cohesiveness.
During the Research and Planning stages of this, our team was also researching color schemes for The Converters Logo. This Graphic Design was meant to have a traditional, edgy with slight modern feel to it. The first few versions of illustrations were done in just one day.
For this logo, the band wanted a large range of colors to speak a large number of cohesive things. Overall they wanted a Guns N’ Roses inspired color theme with an electrifying new feel to it.
Final Logo
The Designers went through just three revisions to complete this logo and the final logo has been completed in a black and grayscale and a fully colorized version of The Converters Logo.
Color & Black/Grayscale Version
The Merchandise Mockups for The Converters!
Building their Social Media Tour Banners
An Electrifying Finish for an Electric Start of a Tour!
Our group finally finished by producing 2 web banners specifically designed for their Facebook Cover Photo and YouTube Cover Photo. Our designers wanted to ensure that the tickets were going to shown at the appropriate vendors to allow for the fans easy access to get their tickets quick!
YouTube
Our Approach to the Challenge
This project was a learning experience in that our group was able to design a band logo and their merchandise that was Intelligently designed to fit the needs of the band and their audience. This will allow for the band to go on tour and boost their music creativity by having the funds from selling great merchandise to go with their great music!
The Benefits
Benefits for The Converters
ELECTRIFYING NEW Logo & Band Merchandise!
Project Completed on time
Tour Merchandise and Logo ready
Prepared Designs for Production
Benefits for Digi Design Group
What we accomplished
Project provided quality training for group
Able showcase Graphic Design abilities
Time Management Training
How can YOU BENEFIT?
List of benefits from this project
Provide you with Intelligent Digital Designs
Meet your Deadlines
Three revisions without extra cost!